Digital Advertising Dollars Surpasses Television – New Research Report
Programmatic TV Ad Spending to More Than Double This Year
Are you struggling to determine how much of your advertising budget should go to digital advertising? It looks like more and more advertising budgets are going to digital advertising. In a previously released report by eMarketer, it projected that we would need to wait until 2017 for digital advertising spending to surpass television advertising spending. According to a more recent report, it looks as though the wait is over, and digital advertising spending has now surpassed that initial prediction. The figures in this recent report,.
Pokemon Will Soon Have Sponsored Locations
By 2018, programmatic will account for more than 6% of TV ad spend. According to eMarketer, programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this year. While this is a trend that will continue to grow, it still dwarfs programmatic in the digital space. Programmatic ad spending on.
Looks like it won’t be too long before Pokemon takes advantage of its new fame. Sponsored locations are coming soon. In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In other words, retailers and companies will be granted the paid opportunity to be featured prominently on the game’s virtual map, in the hope to drive customers inside their facilities. A.