By 2018, programmatic will account for more than 6% of TV ad spend.
According to eMarketer, programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this year.
While this is a trend that will continue to grow, it still dwarfs programmatic in the digital space.
Programmatic ad spending on TV lags well behind outlays on digital video. This year, programmatic spending on digital video ads will reach $5.51 billion, representing 56.0% of all digital video ad spending.